How many times have you used Google to decide what restaurant to go to? Or found out about a brand because of an online post? For businesses and personal branding alike, a strong online presence is the key to success because you open the door to a much larger audience.
Using websites and social media effectively builds incredible brand awareness Be sure to have a social strategy in place (such as publishing at least one new blog or video per week) and it’s also really important to make sure your website makes the right impact in representing your brand on first impression.
Establishing a Trustworthy Brand
Eighty-one percent of shoppers conduct online research before making big purchases. Because of this, online reviews are extremely important for any business. If a person sees that many other people have been satisfied with a product or service, they will naturally feel more comfortable in making a buy.
This goes beyond business and affects personal brands, as well. A strong online presence with an engaged audience can reassure potential customers that your brand is established and legitimate. This is why an appealing online presentation is crucial. A person’s initial emotional reaction to your website or social media page can make or break their impression of your brand.
Another great way to establish trust is to position yourself as a thought leader or authority in your industry. One effective way to do this is by posting blogs or YouTube videos every week. If the content resonates with people they will share the posts on social media, leading to even more recognition and engagement with your brand. Done right, it can have an amazing snowball effect.
Websites are key to educating people about your brand. That said, two-way communication is really important because you want to engage with your audience, especially in today’s world where people are used to communicating with brands using social media. For this reason, it’s a good idea to have an Instant Messaging widget on your website – even if you’re not there to reply in real-time, you can tell people you’ll get back to them. Or, add a user friendly Contact form to your site and highlight that you’re always happy to get feedback. Be sure to check your messages regularly. The main thing is people want to feel they can reach out and be heard.
Growing a Community Around Your Brand
An engaged community goes beyond just brand recognition and customer communication. The most successful online brands have fostered a community of people who are passionate about what their brands have to offer and enjoy connecting with each other in a kind of tribal way. That kind of organic engagement will increase your brand’s legitimacy with search engines and build great audience trust.
Building your audience takes time and effort, but it’s really well worth it.