Those of us in online business where Search Engine Optimization (SEO) is important might find ourselves weary about the frequent Google algorithm changes. But it’s important not to lose sight of the forest for the trees – here’s why even the major algorithm changes shouldn’t stress you out.


Method Behind Their Madness

Like all search engines, Google’s goal is to give its users the most relevant articles in relation to what they’re looking for .. Their algorithms also aim to stamp out all the scammers and cowboys. Ultimately this helps you, because potential customers can better find your offering – as long as you have a quality website or landing page, keep it honest and have a genuinely useful product to promote, Google will be happy. Be sure to brush up on their compliance rules for digital marketing too.  


No Need to Fret

Assuming you’re using all “white hat” SEO tactics and avoiding these three common SEO mistakes, Google should consistently reward your websites with higher rankings.

Every time Google rolls out a major search algorithm change, the SEO community is on high alert. My advice is to not worry yourself with the speculations and predictions that inevitably float around the internet. Wait to see if your websites are affected. If you’re doing everything right, there’s even a chance the algorithm change could improve your website’s ranking.


Google Search Trends in 2018

Technology is an amazing thing. Because of things like artificial intelligence, rolling updates and changes in how paid results are displayed, Google isn’t releasing search algorithm updates like they have in the past. Instead of focusing on changing the way platforms are ranked, Google is now more focused on making changes to how they deliver those results.

What exactly does this mean? We can prepare for Google’s algorithm changes by knowing a few key pieces of information. To start, Google is especially focused on improving search satisfaction for mobile users. Additionally, Google is trying to reduce the amount of time users spend on their search results page. Less time on the page means Google delivered the information they needed in a fast, efficient way.

Google will also focus on speed rankings, meaning that if your page is slow to load, it could be penalized so do some research on this.. And as always, the security of websites is a major concern, be sure to keep things airtight.