In the world of digital marketing, the term “SEO” (aka Search Engine Optimization) is thrown around a lot. It’s okay if you don’t exactly know what SEO is; it’s quite literally an ever-changing technology and practice, so the context around it can change all the time. SEO and digital marketing, however, go hand in hand. Knowing how to treat SEO data can be a crucial part of strategy building when it comes to your digital marketing plan. So, what exactly is SEO and how does it affect digital marketing so greatly?


To really know how digital marketing and SEO work together, it’s pretty important to understand the basics of SEO. To keep it short and simple, SEO is the practice of making your online content recognizable to the bots that scour the internet putting together relevant search results whenever you type a term in a search engine. That said, there are many facets around SEO, and as technology continues to expand, SEO finds new ways to develop.


Where SEO and digital marketing interact is really right in the middle of it all. SEO not only helps us gather the right search results when trying to identify a search term, it can also lend a hand to improve page rank (meaning your website is listed higher in search results). Because there are bots that sort through the internet, we can actually see what pieces of information search engines value. We can then take those sections of information and make sure they are fully optimized, including all the important information customers would want to know, so that it can be found when searched for.


Digital marketing is all about creating the best strategy for your online presence in order to grow and become a more recognizable brand, business, or person. By utilizing SEO strategies, you can turn your digital marketing campaigns into much more successful efforts, helping you and your brand.


There are a few SEO tactics that are very recognizable. A big component of SEO is ensuring your marketing strategy’s keyword is utilized. So if you’re blogging about “The Best Burgers in Baltimore” it would be best to utilize the words “Baltimore” and “burger” when advertising for that blog so the internet can start associating these keywords with your work.


Hashtags are a big social media trend, but also hold some actual weight in terms of SEO. Because hashtags have become a unified way of categorizing information and trends, the internet has started to recognize their importance as well. Adding a few hashtags into your tweets, posts, and blog content can help make your digital marketing more appealing to your online audience and the bots that sort internet data.


Using a VPN (virtual private network) can also affect your SEO as it will offset your computer’s location (through the IP route). This can make a heavy difference when attempting to do local searches. If your VPN’s location is in California, but you’re in Georgia searching for local movie times, the results are not going to be quite what you’d expect.
Knowing what SEO brings to the digital marketing table will help you to elevate your digital marketing strategies in a big way. It’s very difficult for a digital marketing campaign to succeed without working closely with core SEO tactics. For tech updates and new tips to help you with your digital marketing strategies, keep checking my blog for more info.