It’s 2018 and one of the biggest buzzwords you’ll hear this year is “content”. From social media platforms to blogs and websites, one of the biggest things that keep users coming back is engaging and consistent content.
BuzzSumo, The New York Times, and Marketo interviewed and analyzed millions of posts and thousands of people to determine why people share content. The results showed that people share to advise, amuse/entertain, warn, or to unite/inspire. These reasons can be crucial for generating new and returning viewers.
Strategies for creating engaging content is how smaller businesses with tight budgets get a leg up over the larger competition. Huge corporations still struggle to connect with their audiences genuinely. To be successful with content, you need to understand your targeted audience, know what content they want, and deploy it effectively.
Here are some top tips for generating content that drives traffic, improves branding, and builds a strong online presence.
Align Content With Individual Identity and Social Media Goals
This technique starts with understanding the goals of your business. Start by writing down answers to these questions: Who are you? What is your history? What do you do? What makes you different? Who cares? Give yourself a set amount of time and just write instead of overthinking things. Once your times up, take time away. Come back, review it, and edit. Continue these steps until you’ve come up with your identity.
Once your brand identity has been established, determine the end goals. Are you primarily looking to generate traffic, create a following, generate interaction, or generate revenue? Each goal requires different planning. For example, to generate traffic a company should pay close attention to the unique visitors received from online campaigns, whereas to create a following, a company should focus more on their followers and subscribers on social channels. Read up on S.M.A.R.T Goals, this methodology will help you hone things effectively.
Create A Content Schedule
While content is crucial, consistency is key. Each business has its own timeline for creating content schedules – the most common being week–long and month-long schedules. Using sites such as Hootsuite or Buffer, content posts can be scheduled in advance to post without any further assistance. This saves time and energy while providing robust the audience with consistency with your engagement posts.
Over 20 studies were done from multiple sources, including Huffington Post, Forbes, and Buffer, to determine the best times to post content on the different social medias. For Facebook, the best days are Thursday-Sunday and the best time is 1-4 pm. On Twitter, the best day to tweet is Wednesday and the best times are 12-3 pm, with peak time at 5 pm. For Instagram, the best days are Monday and Thursday and while the best times are 8-9 am and 5 pm.
Always keep an eye out for useful content information. For example, a 2013 Pew Research Study found that content with relevant images gets 94% more views. Another example, Followerwonk is a tool that analyzes a brand’s Twitter followers to determine the best time to tweet. Posting at the right times let’s you reach a broader audience.