An infographic is a visual image used to represent information or data. It can give your audience a quick, easy-to-read glance at data without having to read long paragraphs of information.
With infographic use increasing in popularity, you need to make yours stand out. Here are some design tips for your next infographic.
Consider Your Audience
The design and topic of your infographic should be as specific as your audience. Instead of focusing on something generic that could gain a passing glance, find an idea that will hit home with the people who matter most.
Your infographic will be useless if the “info” part is inaccurate. Only use true statistics from reliable sources. Avoid plagiarism with proper use of citations in the form of footnotes. You should also make sure you have rights to any images you use.
The purpose of an infographic is to show your audience numerous pieces of information in a way that is easy to read and understand. For the sake of accuracy and visual effect, don’t be afraid of white space. Needlessly complex infographics are confusing for your audience, meaning they won’t gain value. Focus on driving home a few key points in a visually appealing way.
Let’s Get Visual
Visual representations of the data your focusing on will help your audience to clearly see the data you’re highlighting. Use charts and graphs intelligently in your design. You shouldn’t throw visuals sporadically throughout the infographic. Place them carefully so as to direct the flow of your audience’s view.
Your audience should have the option of viewing your infographic on a phone, tablet or desktop computer. Making it accessible to all forms of technology will increase viewership. This means considering the size of your text, images, and even the document itself. If the document takes too long to download or if it is illegible, it isn’t doing your audience any good.
If you want a popular infographic, you have to promote it like you would with any other valuable piece of content. Ask influential sources to feature it, make it shareable and ask users to share it. As with any piece of content, a catchy title will do wonders. Making it concise and representative of the information included will give you the best chance of drawing in your viewers.
The infographic (below) from the U.S. Department of State is an example of a solid infographic. The best way to become a master of creating infographics is to become a consumer of infographics. Seeing how successful infographics are organized and promoted will give you a better understanding of best practices.