Designing a website can seem overwhelming, but it doesn’t have to be if you know exactly what elements are important in making a successful website. Of course, there are many different types of websites used across the internet to model after. Some are more appropriate than others depending on the theme and nature of your site. If you just want to make a basic website that looks professional, relevant, and impressive but don’t know where to start, this guide will give you the information you’ll need to begin your online brand and market yourself.
When someone logs onto your website, immediate impact is key. The design aspects of your site will make or break its success. You’ll want to stick to a pleasing color palette that makes sense to the nature of your business and your branding. Too much black and white can be underwhelming, but too much color can be extremely overwhelming, and may be difficult to read. Monochromatic color palettes that offer an accent color (something used sparingly to create contrast) are very popular in today’s design trends, and tend to have positive responses. Sticking to one color family also helps to stay with a more consistent theme.
If you’re using Times New Roman on your site, you better be The Wall Street Journal or another credible news outlet. Called a “Serif” text, this type of font is considered outdated and potentially harder to read. In contrast, “Sans-Serif” fonts are easy to read, they’re very clean and concise. You can absolutely use a mixture of both, but you’ll want to utilize Sans-Serif fonts in your main body text because of their readability.
Behind every great website is a very simple map connecting all the pages together. Whether you’re working with a single paged site or multiple pages, you’ll want to have your site sectioned into appropriate features with a menu navigation bar somewhere on your page. Not only does this make your site look organized, it allows your audience to get to the content they need quickly, including the Home Page.
Call to Action
There should always be some kind of contact page and/or call to action section that will allow users to interact with your site. This way you can track important data on where people are clicking around so you can understand the strong and weak points of your site to maximize your marketing. Near any call to action section, you should also include contact information. Not only does it make you look more credible, it shows a willingness to connect as well. Being open and welcoming builds trust , and people who trust a site are more willing to visit it again.