Online Marketing Terms to Know by Heart

In online marketing, a lot of industry-specific words get thrown around on a regular basis, and if you aren’t up-to-date with everything that’s going on, you might get a bit lost in translation. Here are a few online marketing terms you’ve likely come across, and I’ll...

Software to Help You Manage Social Media Marketing

For effective social media marketing, you want to put as much content out there as regularly as you can, as well as across as many platforms as you’re able. The thing is, it can be hard trying to juggle maintaining all of these properties. Luckily, there are a number...
Social Media Marketing No-Nos

Social Media Marketing No-Nos

It’s 2017, and the digital revolution has officially declared victory. Social media has shifted our existence in ways unimaginable just a few years ago, driving itself beyond the role of a sidelined pleasure or occasional pastime to become an integral part of our...
Why the Right Audience Matters

Why the Right Audience Matters

When it comes to online marketing, it can seem like the best approach is a broad one. You want to drive traffic to your site to boost engagement and sales, so why not cast a wide net and hope that you catch at least a few people who will be interested and stick...
How To Tell If You Need Marketing or Public Relations

How To Tell If You Need Marketing or Public Relations

You’ve built your business from the ground up, laboring away far, far past the the clock signaling the end of a 9-5 job, coming in nights and giving up weekends with friends in favor of spending your Saturday and Sunday hunched over your laptop. Establishing a...