How Google Algorithm Changes Affect SEO

How Google Algorithm Changes Affect SEO

Those of us in online business where Search Engine Optimization (SEO) is important might find ourselves weary about the frequent Google algorithm changes. But it’s important not to lose sight of the forest for the trees – here’s why even the major algorithm...
How Does SEO Affect Digital Marketing?

How Does SEO Affect Digital Marketing?

In the world of digital marketing, the term “SEO” (aka Search Engine Optimization) is thrown around a lot. It’s okay if you don’t exactly know what SEO is; it’s quite literally an ever-changing technology and practice, so the context around it can change all the time....
SEO Mistakes To Avoid

SEO Mistakes To Avoid

There’s a fair amount that goes into Search Engine Optimization, or SEO as it’s more commonly known in the digital marketing industry. Unfortunately, it’s not as easy as entering a bunch of keywords into your content, although it may seem that way on the surface....

Why You Need to Do a SEO Audit on Your Website

Okay, so you’ve built yourself a great website for your business or startup and you’ve been regularly contributing content, but when you search for your business’ name (aka your ‘keyword’) online, your site is nowhere to be found! Although you might be checking off...