Why You Shouldn’t Count eNewsletters Out

Why You Shouldn’t Count eNewsletters Out

Email marketing can be seen as a taboo subject in digital marketing. The market seems to be divided on whether it’s a valuable tool or if it’s a waste of digital marketing budgets. I am of the camp that any digital marketing tool can be made valuable if used...
How You Can Build a Better Community

How You Can Build a Better Community

Building a community for a brand is not always a simple task, especially if you’re working in a highly competitive market and need to reach your potential customers on a more personal level. Taking the time to truly understand your target audience and demographic is...
Digital Marketing Strategies You Can’t Live Without

Digital Marketing Strategies You Can’t Live Without

While every business is unique, there are some elements that remain constant. Profitability relies on offering consumers quality products / services they want or need, and having a team committed to serving their customers. These are the necessary business ingredients...

You’re Not Alone: The Top Challenges Marketers Face Today

Although advances in marketing technology make things easier, marketers continue to face an uphill battle on their path to find a one-size-fits-all business model. The challenge? Too many options and finding the ones which suit your target audience. Because of this,...