The Role of Market Research

The Role of Market Research

Any idea can flop if you don’t do research before fully investing in that idea. You might have a great product or service in mind, but you should conduct market research on competitors and potential customers to save money and resources. Developing Your Idea Before...
How To Connect With Your Audience On Social Media

How To Connect With Your Audience On Social Media

Connecting with an audience takes more than active and frequent posts on social media. Successful brands employ a deeper audience engagement to make a memorable and lasting impression on their prospective audiences. I can recommend these three tips to create a more...
Tips to Make Your Content More Focused and Efficient

Tips to Make Your Content More Focused and Efficient

It’s 2018 and one of the biggest buzzwords you’ll hear this year is “content”. From social media platforms to blogs and websites, one of the biggest things that keep users coming back is engaging and consistent content.   BuzzSumo, The New York Times, and...
Why the Right Audience Matters

Why the Right Audience Matters

When it comes to online marketing, it can seem like the best approach is a broad one. You want to drive traffic to your site to boost engagement and sales, so why not cast a wide net and hope that you catch at least a few people who will be interested and stick...