Working in the same spirit as my spotlight post featuring a few of my favorite blogs, I’m highlighting a few videos that are worth another look as well. Not only do these videos have great messaging and tips to help you further your own success, but they show the example of what your online multimedia presence can look like as well. Video is an important part of digital marketing, and as tech keeps growing, it’s going to be relied on even more heavily.
Again, if you’re taking a look at these for the first time, let me know what you think! If this is your second or third pass through these videos, that’s even better – let me know what you find is working and what you’re having trouble with. And, of course, I hope you enjoy the value of these inside tips of the trade!
Before you dive into your digital marketing career, it’s important to know the language. Just like any undiscovered territory, doing your research will make all of the difference in the long run. Take a look through these terms and ask yourself what you know and what you don’t – this will help to set up a solid foundation before you even begin strategizing, making you look even more professional.
There’s always something to be learned from other’s mistakes. In some cases, however, there are just bad tactics that shouldn’t be practiced anymore. Whether they’re just outdated, or there’s something better out there, taking a look at what isn’t working for others can help you avoid some painful trial and error that will rob you of time and money.
Why does marketing matter? What is it that you’re trying to achieve online? These questions, and more, are answered in this video adaptation of my blog on why marketing matters. This is also a great way to showcase how you can turn your content into video to make it even more shareable for a wider audience!
People want to know who they’re working with – sometimes just a profile online doesn’t cut it, and a business relationship can be over even before it’s started. Showcasing a video bio can help people feel more connected to what is being highlighted in the text on the screen. Take a look at this video and see how you can transform your bio into something a bit more attention grabbing.