For effective social media marketing, you want to put as much content out there as regularly as you can, as well as across as many platforms as you’re able. The thing is, it can be hard trying to juggle maintaining all of these properties.
Luckily, there are a number of online programs, software, and tools that can help you get the job done without stretching yourself too thin. Here are some of the best tools to help your social media marketing:
Hootsuite is a free platform that lets you schedule posts for your social media accounts. Compatible with numerous social sites like Facebook, LinkedIn, and Twitter, you can schedule out a month’s worth of tweets in an afternoon at either specified times or to go out at consistent intervals. This can reduce a lot of the day-to-day stress that comes with making sure your sites are up to date.
When cultivating a brand, one of the most time-consuming yet important aspects is curating content – gathering information from the vast online ocean can be tricky. While it may be tempting, you don’t want to just constantly blast your own written content, but you also want to make sure that the content you’re curating is quality written material. That’s where Quuu comes in. They offer tools that allow you to essentially put your content marketing on cruise control while simultaneously curating hand-selected content for your needs.
Perhaps the most well-known name on the list, Buffer works a lot like Hootsuite but with a wider variety of social profiles that you can manage. Unlike Hootsuite, it also lets you manage Instagram and Pinterest. You can schedule out posts to go to any number of your social media sites and even specify different patterns of frequency.
Are you tweeting out regularly and replying to tweets but just don’t have the time to be as active and engaging on Twitter as you’d like? Narrow.io can help you with that. This simple tool is incredibly effective in handling all of the more time-consuming aspects of growing a Twitter profile. They use a sophisticated algorithm in conjunction with a list of keywords that you provide it targets new users to follow and tweets to ‘favorite’, helping you grow your audience effectively without operating as a “follower spambot”.
If you’re looking to break into the YouTube scene, Famebit has you covered. Rather than just spamming the platform with content about your product or business that is unlikely to garner any votes, the folks at Famebit have a different solution. They connect budding entrepreneurs with thought leaders and influential figures who have already cultivated substantial audiences on YouTube and have them find ways to discuss your company and product or service.