Is a Marketing Degree Worth It?
In pursuing a career with a traditional marketing degree, it’s easy to feel pigeonholed when you think that the main career paths available to you are marketing specialist, SEO specialist, marketing analyst and social media manager — all specialty or management roles. These careers are perfectly fine marketing paths for those interested, but the list is by no means exhaustive or inclusive. There are actually a number of jobs available to those with marketing degrees that fall outside of what you’d normally expect:
- Fashion Marketer
- If you have an eye — and a love — for fashion and design, becoming a fashion marketer could be an enticing career move for you. Not only do they help to market and publicize particular brands or fashion lines, they also work to build effective advertising campaigns, promote new store openings, and help structure strong brands. Fashion marketing is expected to grow 9% between 2014 and 2024.
- Market Research Analyst
- While not everyone is cut out for the number crunching and data collection aspects of marketing, others may thrive in this environment. As the title suggests, Market Research Analysts are in charge of collecting and analyzing current market data and using their research to provide informed assessments to businesses about what they can improve upon or how they can capitalize on current successes. This particular career is on the rise, too: the starting salary is $60,570 with a +41% increase in job outlook.
These two ideas don’t even come close to covering all the career opportunities that exist for marketers. Bear in mind though that any job has a cap on salary, but if you have the core digital marketing skills, you can earn unlimited income as an affiliate, where you can also choose your own hours and work from anywhere in the world. Even better, if you have a passion for something, you can build your own brand and market that online. The bottom line is that with digital marketing skills, the sky’s the limit really.