The idea of location based marketing isn’t all that new. However, there has definitely been a rise in new ways to use this strategy. For starters, it’s now more commonly referred to as Geotagging, thanks to social apps like Snapchat and Instagram. These apps started introducing location based filters that you can apply to your picture or video based on where you are. The tech behind it is now increasingly starting to make its way into digital marketing plans to help promote businesses and their services or products.
What are some ways you can use this digital marketing trend? Below, I’ve outlined some common practices that will get the job done.
A push notification helps to notify users of special promotions or prompts people to open your platform. For example, if you’re trying to promote your blog, and your followers have opted in for push notifications, you can send alerts at specific times reminding your followers to log on and read your new posts. Now, take that concept and turn it into a location based reminder, and anytime one of your followers is within the area of your business, they can get a notification that will prompt them to hop on to your blog or pay a visit to your business premises to take advantage of a special promotion.
This functionality is both a good tracking feature and a type of Loyalty Program. By allowing people to check-in to your business or website, you can run promotions that will reward the customer based on the number of times they’ve checked in to your site. There are plenty of ways to have this technology work to your advantage. With analytics and watching the trends of businesses around you, you can also see how your location is doing against others and find ways to improve what you’re offering or how your consumers engage with you.
Back in 2009, Google launched a search application called “What’s Nearby,” a location-based search that works with Google Maps to alert users of what’s around them. This type of marketing can be extremely useful. You can network with local stops near your business and have them pop up as a place of interest when a consumer visits your business, and protect yourself from losing your customer to a competitor.
The ultimate goal with geo-tagging or location-based marketing is to help solidify your business as a taggable search. The more you put yourself out there for people with an interest in your line of business, the easier it will be for people to find you. By entering your business’ coordinates into your meta data, you’re allowing Google and other search engines to find your business more readily. Once you’ve collected enough data based on your location, you can start to define trends within your consumer set.
Geotagging isn’t the right tactic for everyone or every business since many digital businesses operate in a global way not reliant on location. But if utilized in the right ways, it can have major benefits, even if you’d like to do a bit of consulting in your local area. In addition to potentially opening yourself up to new consumers, it’s also good to bear in mind that putting a literal mark on the map for your business will help you to create data to see market trends.