How many times have you used Google to decide what restaurant to go to? Or found out about a brand because of an online post? For businesses and personal branding alike, a strong online presence is the key to success because you open the door to a much larger...
Twitter has 330 million active users every month. Most are individuals, but there are a growing number of brands who participate on this social media platform. Here are 5 of the most engaging brands on Twitter, and what makes them so successful. This will give you...
Marketing is the process of teaching consumers why your product or service is better than the competitors. When it comes to business, marketing is everything the consumer encounters, whether that be advertising, customer service or follow-up care. But the key is...
Connecting with an audience takes more than active and frequent posts on social media. Successful brands employ a deeper audience engagement to make a memorable and lasting impression on their prospective audiences. I can recommend these three tips to create a more...
It’s 2018 and one of the biggest buzzwords you’ll hear this year is “content”. From social media platforms to blogs and websites, one of the biggest things that keep users coming back is engaging and consistent content. BuzzSumo, The New York Times, and...
Marketing is all about the study and management of ‘exchange relationships’, with the goal of creating customers, keeping them coming back, and maintaining their satisfaction. Since technology has become a big part of marketing, marketers need to stay on top of the...
In the world of digital marketing, the term “SEO” (aka Search Engine Optimization) is thrown around a lot. It’s okay if you don’t exactly know what SEO is; it’s quite literally an ever-changing technology and practice, so the context around it can change all the time....
As always with digital marketing, content reigns supreme. But in 2017, new digital marketing trends have marketers using different types of content to make their message spread even further. This brings in different types of viewers, and the more outlets you can reach...
Email marketing can be seen as a taboo subject in digital marketing. The market seems to be divided on whether it’s a valuable tool or if it’s a waste of digital marketing budgets. I am of the camp that any digital marketing tool can be made valuable if used...
Multimedia is the best way to uniquely reach your online audience. They make the perfect sidekick to a well-crafted blog. Videos, images, memes, and presentations essentially condense written content and reimagine those words into image form. It’s important that your...
