Platforms like Twitter, Facebook and LinkedIn have stood the test of time, and are now staples for anyone building an online presence for themselves or their business. Instagram has also become especially popular in the last few years. While your intended audience...
Whether online or on paper, good design can set your brand apart from the rest. The look of the materials you produce is an important part of your brand. Here are a few platforms I would recommend if you want your materials to look neat and professional. InDesign A...
If you’re lucky, the footprint of your business or personal brand will expand past the borders of your home country. Whether it happens organically or is a goal for your business, you should know a few things before engaging an international audience. Know the Culture...
If you’re trying to cultivate an online brand, social media and online marketing is an important part of that. That being said, you’ve probably noticed a common theme lately — privacy notices. Between the EU’s recent General Data Protection Regulation (GDPR) and...
If you’re looking to network with other industry professionals and hear new marketing trends from experts, a conference is just what you need. Whether attending as a guest or a keynote speaker, conferences can provide you with valuable information and lifelong...
Any idea can flop if you don’t do research before fully investing in that idea. You might have a great product or service in mind, but you should conduct market research on competitors and potential customers to save money and resources. Developing Your Idea Before...
An infographic is a visual image used to represent information or data. It can give your audience a quick, easy-to-read glance at data without having to read long paragraphs of information. With infographic use increasing in popularity, you need to make yours stand...
It’s been said time and time again: consistent content creation is key for engaging with your audience online. To keep readers coming back, you must go beyond delivering useful information. Delivering that content in a unique and engaging way is almost as important as...
Emerge yourself in marketing literature to get yourself in the mindframe for success. There are plenty of marketing books for every niche and level of expertise, but here are a few best-sellers that will provide value to any marketing professional. Hit Makers:...
Those of us in online business where Search Engine Optimization (SEO) is important might find ourselves weary about the frequent Google algorithm changes. But it’s important not to lose sight of the forest for the trees – here’s why even the major algorithm...
