Emerge yourself in marketing literature to get yourself in the mindframe for success. There are plenty of marketing books for every niche and level of expertise, but here are a few best-sellers that will provide value to any marketing professional.
Hit Makers: The Science of Popularity in an Age of Digital Distraction, by Derek Thomson
Even with an amazing business idea, you need a big break to achieve success. Thomson draws from historical examples and modern-day trends to discuss patterns of what works and what doesn’t in marketing.
Future Marketing: Winning in the Prosumer Age, by Jon Wuebben
With technological improvements coming out almost daily, it has never been a better time for marketing. In this book, Jon Wuebben uses research and data to show you what to expect in the future of marketing.
All Marketers Are Liars (Tell Stories), by Seth Godin
The controversial title is very Seth Godin, and this book is a gem. He explains how marketing really works, and why authenticity is the best marketing of all. Godin gives invaluable teaching on embracing the power of your brand’s story.
Marketing: A Love Story, How to Matter to Your Customers, by Bernadette Jiwa
This book is great for entrepreneurs and marketers alike. It’s short and loosely structured, giving you a great guide to adding emotion into your marketing communication. A huge part of marketing is making your ideas resonate with your audience. Jiwa illustrates this throughout the book, which is adapted from a series of blog posts.
Hooked: How to Build Habit-Forming Products, by Nir Eyal with Ryan Hoover
This book features specific case studies that are great for anyone starting a business. When marketing is integrated into your product, it has the best chance of speaking to your intended customers.
Words that Work: It’s Not What You Say, It’s What People Hear, by Frank Luntz
The language and framing you use is really key because it shapes a person’s perception of what you’re saying and offering. This book arms you with the awareness and knowledge to come across in the right way.
Marketing has many layers, and there are endless combinations of tactics that can bring you success. I hope these books help in boosting your marketing results.