If you’re looking to network with other industry professionals and hear new marketing trends from experts, a conference is just what you need. Whether attending as a guest or a keynote speaker, conferences can provide you with valuable information and lifelong connections.
Here are four major conferences to look for in the remainder of 2018.
Growth Acceleration Summit – Boston, Massachusetts
From June 18-20, you can attend ZoomInfo’s 2018 Growth Acceleration Summit at InterContinental Boston. This 3-day B2B conference will focus on unifying marketing with sales to reach your business goals. The event will feature networking opportunities, notable speakers, a VIP dinner an awards ceremony, and more.
MozCon – Seattle, Washington
Are you looking to improve your SEO (search engine optimization) knowledge? If so, MozCon from July 9-11 is a must. With sessions from 9 a.m.-5 p.m. and networking in the evenings, you’ll have abundant opportunity to learn from the best and network with other industry professionals. Past MozCon events have included leaders from Google, Microsoft and HubSpot. With opportunity to attend live Q&A sessions, make sure you brainstorm some questions for the keynote speakers!
INBOUND – Boston, Massachusetts
INBOUND is always a memorable event. In years past, the conference has featured speakers like Michelle Obama, Seth Godin and Brené Brown. Their 2017 conference attracted 21,000 attendees from 104 countries. This year, INBOUND will have more than 200 educational breakout sessions. Get ready for actionable education, endless inspiration, human connections and entertainment galore. The conference runs from September 4-7, so you still have plenty of time to register.
Content Marketing World Conference and Expo – Cleveland, Ohio
Unfortunately, Content Marketing World Conference and Expo falls on the same date as INBOUND this year, meaning marketing professionals will have to choose between the two. This year, CMWorld is expecting 4,000 attendees and 225 speakers. Tina Fey, Amber Guild and Jane Weedon are among the featured speakers for 2018. The topics of discussion will focus on implementing content marketing plans. Since content holds so much weight in marketing, the subject is growing in importance.
Most marketing professionals don’t have enough time during the year to attend all these great conferences, but I hope you can make at least one. Attending by yourself is great since there is always opportunity to expand your network at the conference. However, bringing a team of people with you can enhance the experience and sometimes even lead to a reduction in ticket price per person.
To learn about 25 other marketing conference options, see this list by John Hall, CEO and Cofounder of Influence & Co, that was featured in Forbes.